Exciting, but challenging times at BBD. The engineers have done their lot, now the deal folks have to step up – as they have in the past. The company needs to rebound – recapture the energy, drive and vision it exhibited in the late 90s. It’s a different playing field, with stronger competitors – but it can always be done.
Read source article here
CSeries sales are at 177 firm orders, far short of Bombardier’s goal of 300 by the time the plane enters service next year…Bombardier, which also makes trains, is staking a claim in a niche: the single-aisle, 100- to 149-seat class that is midway between the size of so-called “regional” planes and the larger commercial jetliners of Boeing and Airbus. Bombardier says it can corner half that market over the next 20 years.